Download Advances in Business and Management Forecasting: 10 by Kenneth Lawrence,Kenneth D. Lawrence,Ronald K. Klimberg PDF

By Kenneth Lawrence,Kenneth D. Lawrence,Ronald K. Klimberg

the target of this study annual is to provide state of the art experiences within the software of forecasting methodologies to such components as revenues, advertising and strategic determination making. it's the wish and course of this learn annual to turn into an purposes and practitioner orientated ebook. issues will contain revenues and advertising and marketing, forecasting, new product forecasting, judgementally established forecasting, the appliance of surveys to forecasting, forecasting for strategic enterprise judgements, advancements in forecasting accuracy, and revenues reaction models.

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